Tenfed is a lifestyle brand based in Toronto that offers unique, yet meaningful, everyday apparel. Tenfed launched in August 2015 with a mission to provide as many meals as possible to people in need. For every Tenfed item that is sold, TEN meals are provided to people suffering from food insecurity around the globe.
Tenfed is more than just a brand - it’s about having meaning and purpose behind what you choose to wear. It’s about having style while changing the world at the same time. When you wear Tenfed, not only will you look great and feel comfortable, but you’re also making a statement that you’re part of the solution. It's a purchase that feels good.
So far to date, we've been able to help provide over 370,000 meals to people in need around the world, including locally here in Canada.
Our mission is to help provide as many meals as possible to people in need, while continuously raising awareness to poverty around the world by offering unique, yet meaningful, everyday apparel and accessories, where 10 nutritious meals are provided for every item sold.
Tenfed is about more than just clothing - it’s about inspiring people to go out and make the world a better place while becoming the best version of themselves. It’s about having some fun and enjoying the gift of life that so many of us take for granted. We’re very fortunate to live in a country where we have a roof over our head and plenty of food. So let’s celebrate and enjoy these gifts while making it possible for those in need to one day soon enjoy some of the same privileges!
ABOUT THE FOUNDERS
Tenfed was founded in August 2015 by long time friends, Mike Wallis and Kory McLaughlin. Both left their careers behind to build a company with a greater purpose that they could be proud of.
Mike worked in the corporate world and Kory ran his own landscaping company before getting into the Social Enterprise sector. Both were tired of working so many hours at something that they had little to no passion for. They both felt like there was something bigger to all of this. It lead them to travel to Chicago to attend a life changing Tony Robbins event. Being at this event solidified their idea of wanting to do something greater for the world, and something that they had a passion for. They left that seminar with an idea, and a bigger drive to make it happen!
Mike and Kory launched Tenfed on August 10th, 2015. It was one of the most fulfilling days of both their lives. And it was just the beginning…
Kids Against Hunger Canada is a registered Canadian charity, that packages and ships highly nutritious, life-saving meals to starving and malnourished people within Canada and developing countries around the world.
Kids Against Hunger Canada keeps 1/3 of the food local, here in Canada (they provide for food banks, shelters, reserves in the northern part of Canada, the Salvation Army, etc.) and the other 2/3 of the food gets shipped abroad to underdeveloped countries.
Since Kids Against Hunger started in 1999, they have shipped food to more than 60 countries.
During the creation of Kids Against Hunger, Founder Richard Proudfit met with several food industry executives in the U.S. and asked the simple question, “What would be the ideal food for starving children?” The executives put their food scientists to work and began testing various formulations of a highly nutritious dehydrated food package.
Richard tells the story of testing one of the early formulations of the food with Indian children who lived on the Calcutta city dump (not near, but on the dump). The children had trouble keeping the food down because it was too rich for their starved bodies.
From this experience and others, the formulation of the meal ingredients was refined so that it provides a rich source of easily digestible protein, carbohydrates, and vitamins needed by an undernourished child’s body. It took nearly three years to develop the food, which is not only tasty and nutritious, but is vegan/vegetarian and accommodates and respects the broad range of ethnic tastes and religious differences around the world.
It's simple to prepare, requiring only 6 cups of boiling water per food pack.
Contains six servings of the dehydrated food which, when boiled with water, serves six children and provides all the vitamins and minerals they need for a day.
Provides not just a meal - but better health to starving children.
Contains long-grain white rice - chosen because it is recognized worldwide and because of its longer shelf life than other types.
It is packaged in three-ply bags for strength and are made of moisture-proof and odor-proof material to prevent spoilage and insect or rodent problems.
It is safe, easily stored, and easily transported - has a shelf life of more than three years.
High-quality white rice
Fortified, crushed soy - 52% protein (3 times the protein by weight than that of red meat)
Blend of 6 dehydrated vegetables, which provide nutrients, flavour and colour
21 vitamins & minerals which is the proprietary formula & ‘secret sauce’
All 9 of the essential amino acids required for complete nutrition
ABOUT OUR APPAREL
Our apparel is made using some of the softest and sustainable fabrics in the world; this results in the most comfortable clothing that you'll ever wear. We use unique blends of fabric to ensure quality and comfort with every garment we produce.
It is very important to us to have our clothing made ethically where workers are paid fairly and treated with respect. While there is a general belief in the industry that all clothing manufactured overseas is unethical and irresponsible, we do believe that all clothing companies have the ability to change that by only working with factories that are both ethical and environmentally responsible.
All of our clothing is manufactured in factories that are WRAP approved - this means they are audited regularly (unannounced) to ensure they commit to fair hours of work, have no child labour in their factories, provide their employees fair compensation based on the local labour laws and commit to a healthy and safe workplace.
Educating people about making ethical choices and avoiding the “Fast Fashion” world is a big part of our vision. Instead of looking solely at price and style, we want them to look deeper into it: Is it made ethnically? What fabrics are being used? What are the values of the company that created the clothing?
We want our customers to know that they are not only helping feed people in need around the globe with each purchase of Tenfed apparel, but they are also supporting responsible manufacturing practices.
WHY OUR APPAREL SAYS iGIVAFCK
I think we’ve all heard the word before. It can excite us. It can disturb us. It can motivate us. It can offend us, amongst many other things.
This word has been in a transition from taboo into commonplace over the last couple decades. One thing that we know for sure is that it shocks people when they hear or see it out in a public place. People will stop in their tracks… stunned. NOW THAT WE HAVE YOUR ATTENTION….
Do you want to know WHY our apparel says iGIVAFCK on it? Too many people these days love to say they DON’T GIVAFCK. It has somehow become cool to show the world that we don’t care. But why? We all care. We all care about many things in our lives. Our families. Our homes. Our pets. Our history. Our potential. Music. Food. Aaaaand some people care about us knowing that they DON’T GIVAFCK...a walking contradiction!!
We believe that continuing to build upon a foundation of thinking it’s cool to not care will lead to some dark places. We are here to help flip the script.
We created this statement for those of us who are strong enough and brave enough to wear our hearts on our sleeves...or in this case on our chest. For those of us who are proud enough to let others know that we DO care.
We want to create a community and eventually a society where we really do GIVAFCK.
To us, iGIVAFCK is an acronym for “I GIVE A FOOD CARE KIT” as we are providing TEN meals to people in need each time we sell an item. We care about spreading positivity. We care about all humans having an equal opportunity to eat. We care about making the world a better place to live in.
But iGIVAFCK can mean WHATEVER YOU WANT IT TO MEAN. It can even mean something different to you in each moment. One thing you can always be sure of is that every single iGIVAFCK t-shirt, hat, or any other Tenfed item, will feed TEN nutritious meals to those in need.
Join us…. let’s flip the script and boldly spread more love in this world.
OUR MONTHLY GIVING PROGRAM
Since 2015, Tenfed has provided over 365,000 meals to people in need. As you know, we do this through selling high-quality, ethically sourced products. Most likely, you’ve met us at a trade show or music festival (or two or three)! We have been blessed with a loyal following who are proud to own and wear our merchandise and support our cause.
BUT did you know...many of you already own ALL of our most popular items? You’ve been asking for other ways to get involved to help feed more people in need!
Our Tenfed enthusiasts can now partner with us to feed more people in need. The connections we’ve formed in this industry really allow us to make every dollar go further and reach more people. By becoming an official supporter of our cause, you’ll be providing meals to people in need each month and will also get some other really cool perks as well.
We’re all in this together and this is just another way to pull together and support our communities. Check it out now!
WHAT’S IN IT FOR YOU? ✅ Well first off, you get to feel good about feeding people every single month! ✅ How about early access to exclusive T-shirts and other items? ✅ Want to see behind the scenes photos and videos of our day to day... our journey? ✅ Do you want to receive exclusive discount codes? ✅ Need a Tenfed mask for when you leave the house? We've got you covered! ✅ Help us decide on designs. Help us pick colours. We want your feedback and we want you to be part of our decision making process!
Become a patron and you will have access to some awesome perks! You are truly part of the solution.